2014 is the year of the smartwatch. While this technology is not a current invention, 2014 will certainly be undoubtedly kept in mind as the year companies got serious about it. Once again, the major buzz was created by Apple with the launch of the Apple Watch, despite the fact that Samsung was currently offering its Galaxy Gear. As the market grows, companies will have to adjust their marketing strategies to engage clients with this new glossy item planned to improve our customer experience.
Apple Watch, Samsung Gear S, Microsoft Band, HP Chronowing, Moto 360, LG G Watch R: behind these fancy names lies a digital change all set to improve the method we live, enjoy and work with a possible effect equivalent to that of the cellphone. Your digital customer experience will certainly have to alter accordingly. How?
Here is the list of ways to enhance customer experience using a smartwatch in terms of work, leisure or business.
Apps: The hardware is simply the start of the story. Marketers are already discovering chances (NFC, sensing units) and restrictions (small screen, no key-board) of this little big game-changer, to make use of apps for list building, customer engagement and service functions.
Mobile connection: The watch user experience has restrictions. That is the reason it is created to work in connection with a smartphone or tablet. Great news: you can include a brand-new – and low-cost – weapon to your marketing armory.
Health: Healthy living has become an essential paradigm of numerous business (Apple’s HealthKit). All designs have integrated sensors that procedure activity, heart rate or strolling range. You can use them to enhance your gamification actions.
Payments: The mobile mind-shift has actually currently changed the way we go shopping; with the growth of mobile commerce. NFC is the second step in this path, with Apple Pay as a good example of how near field communication and one touch payments will certainly alter retailing.
Social Media: Maybe smartwatches will not enhance social media usage however they definitely change how we interact with Facebook, Twitter & Co. Having social networks constantly active on your customers’ wrist is a fantastic opportunity if you have the ability to create customized material for small screens and engage users with this new kind of discussions.
Geofencing: Thanks to location tracking, new devices can explore where you are. To take advantage of this information, companies have to link their smartwatch apps to smart items at the point of sale, such as beacons. Geofencing is ideal to get in touch with customers in the point of sale.
Push notifications: Strictly related to geofencing and beacons, push notices enable to propagate little messages to set off actions when the customer is ready to connect with your items or brand name. The smartwatch is the perfect buddy for your commitment and engagement programs.
Email Marketing: A smartwatch might hardly manage a full e-mail customer, but the Apple Watch will show new inbound e-mails as well as allow users to respond directly on the small screen. This will open a vast array of opportunities for DEM campaigns and location-based content e-mails.
Internet-of-Things: As currently said, the most intriguing feature – apart from fitness and health monitoring – is the interconnection between devices enabled by the Internet-of-Things. It will guarantee to your customers a compelling journey across all devices and touchpoints. In other words: the incredible digital customer experience you have actually been searching for.
Gamification: in spite of the small screen, smartwatches are already used as gaming platforms. Their sensing units and the ability to connect with other devices are more than beneficial if you wish to deeply engage yourself in gamification. Teensy Studios have developed some of the amazing games with huge success and they can be benchmarked by other developers. Visit Teensy Studio at Google Play and find some exciting games, also they have few featured games in Android Wear category of Play Store. Click for full Article >>>
This entry passed through the Full-Text RSS service - if this is your content and you're reading it on someone else's site, please read the FAQ at http://ift.tt/jcXqJW.
No comments:
Post a Comment