Five Mobile Marketing Trends to Anticipate

Mobile isn’t just another marketing channel, it’s the most important marketing channel for small business owners. It’s no longer advisable that you invest in mobile marketing, it’s essential. In the few short years since the advent of mobile marketing, it has grown to become the biggest marketing channel out there. Of course, the mobile marketing industry changes as quickly as mobile technology does. Because the technology is always advancing at an incredible rate, even those business owners who are already active in mobile marketing need to stay at the top of their game. They need to anticipate these advancements and adapt accordingly. Here’s a look at five mobile marketing trends to watch for.

More accurate target marketing

Success in mobile marketing depends on your ability to accurately target a specific audience. Never before has it been so easy to target your audience by location because of location technology built into smartphones. Marketers are coming up with new ways to use this technology to make personalized offers to customers based on location.

App burnout

There are over a million apps available for ios and android. There are way more apps than people can handle. The average person will download between 25 and 40 but will probably end up using only a third or half of those. It’s not uncommon for apps to be deleted after being opened only once or twice. This doesn’t mean that mobile apps are a waste of money but marketers need to be sure that their app is unique and that if will be useful to customers.

Social media app usage

Social media marketing can no longer be kept separate from mobile marketing. That’s because the two are inseparably connected. Nearly 40% of the world’s population is on social media, and two thirds of those use their mobile device to access social media. Marketers need to keep that in mind when marketing on social media.

Mobile video

Youtube, the internet’s most popular video database, has reported that 40% off all youtube views originate on mobile devices. Marketers are finding that video is an especially effective medium on mobile devices. Marketers should come up with ways to incorporate video into their mobile marketing campaigns.

Wearable tech

While wearable tech has been around for a while, Apple’s entrance to the industry with their announcement of the Apple Watch is sure to shake things up. Wearable tech takes mobile to a whole new level. Mobile marketers should begin now to think about ways to adapt their marketing strategies to work well with wearable tech.

Don’t forget about texting

With all these exciting changes coming to the mobile marketing industry, it’s important that marketers not forget the more traditional forms of mobile marketing. Text message marketing, for instance, is one of the oldest mobile channels but it remains one of the most effective. With all the upcoming changes, text message marketing is showing no signs of fading into obscurity.

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Source: business2community/mobile-apps/5-mobile-marketing-trends-watch-01028112

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