Ways to Find Long Tail Keywords

App developers usually have some questions like this: All the keywords I research have a Difficulty Score that is way too high for my app. How to I find less competitive keywords that my app can actually rank for?” For this question, the answer is to research long tail words. It is a term that applies to app store optimization. Here we want to share with you on finding this kind of keywords.

So what is long tail keyword? It is simply a keyword that people are searching for, but isn’t one of the most searched keywords. However, a long-tail keyword can still represent a significant number of searches and help increase the number of downloads of your app.The graph below represents the distribution of all keyword searches. The vertical axis is the number of searches that a keyword gets and the horizontal axis represents each individual keyword, ordered by number of searches.The green area represents approximately the top 20% of keywords that are most frequently searching for. On the other hand, the yellow area represents keywords that are not as frequently searched for. Since the yellow area is longer and thinner, it is known as the long tail.

For app store optimization service, long tail keywords are usually going to be multi-word keywords. A common mistake that app publishers make is to only target single words keywords. You can use keyword research module to get the difficulty scores of the keywords you are searching. A note on using multi-word keywords in iTunes Connect: Even if you use multi-word keywords, separate each individual keyword with a comma when entering them into the keyword field.

Now that you understand how to find keywords will help your app rank higher in research by this kind of aso services. But still you may have other keyword selection considerations. Some publishers focus too much on the number of competing apps for a particular keyword. While fewer competing apps can be a clue that a keyword might be easier to rank for, you should not use it as your primary selection criteria. It is much better to use difficulty score to estimate keyword competition. Apps with more downloads, good ratings and other characteristics that Google and Apple consider important, will rank higher for their keywords. Therefore, two keywords with the same number of competing apps can have very different Difficulty Scores.

We often mention that the most important keyword selection criteria is relevance. You won’t use the keyword “dog show” if your app is about funny cat videos, just because it has a low Difficulty Score.

But remember to take this advice one step further and select relevant keywords that also have download intent. We should use the download intent keywords. Download intent means that it is a keyword that people would search for that is highly relevant to your app and is also a keyword that people would search for when they want to download an app like yours. The keyword ‘dog’ does not have download intent. There are so many things about a dog that apps could help you with. Apps could help with meal plans, training or veterinarian reviews. Making your target keywords more specific will make it more likely that your app will be downloaded.

So if you are having trouble finding keywords that have a Difficulty Score that is low enough for your app to rank in the top 10 for, then start targeting long tail keywords. Also remember to not place so much importance on the number of competing apps and to use ‘download intent’ keywords and you should start to feel like you are finally making some progress when it comes to app store seo.

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