No matter how wonderful your app is, or how amazing the screenshots are, this kind of situation also happened: people will not search this app, there is no download and good ratings. That’s the reason app store optimization is so important for launching an App. Now we want to share with you about if you add a keyword in the title, it can give you an advantage over apps that do not use this strategy.
Adding keywords to your app title gives your app two advantages. First, the keywords in your title tend to help you rank higher in searches for those keywords, compared to if you used the same keywords in your regular keyword list. We will show you a few case studies that will demonstrate this in a minute. Second, you get more keywords that you could potentially rank for. You are not only limited to the 100 allowed characters in the iTunes keyword field. This can provide much better search visibility for your app store seo, compared to apps that do not do this.
Although adding keywords to your app title can help you rank for important App Store search keywords, your app title must also pass the human readability test. You cannot just ‘keyword stuff’ your app title and expect it to get it accepted by Apple. Keep it relevant and readable.
As you probably know, we like Clash of Clans not only because it is a great game, but also because they do an excellent job with their App Store keywords. However, they are not going to rank #1 for every single keyword. No app will, no matter how many download it has. In fact, as successful as Clash of Clans is, it only ranks #1 for the keywords. Let's look at the apps that outrank the mighty Clash of Clans for specific keywords and see if we can find a correlation between keywords in the title and ranking well for those keywords. Before we get started, most of the other apps that we are featuring are pretty successful in their own right, so do not think that just putting keywords into your title will help you dominate a mega app like Clash of Clans. But it can certainly help you beat your competition and maybe even outrank some of the bigger apps, for certain keywords aso services.
If you have not added keywords to your app title, give it a try and see how it affects your App Store search rankings and your download. Keep in mind that the App Store search algorithm may change in the future, but this is what we have noticed is working right now. It can give you the advantage over other apps in your niche, but it can require testing and app to get it dialed in. Research, implement, track, review…repeat. Of course, you should also work on the other elements of App Store Optimization service, but adding keywords to your title can be an easy win.
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