Smartphone usage is increasing in the Middle East, and the area is anticipated to make up the second-largest smartphone population worldwide.
According to the most recent studies in the sector, about 40 percent of smartphone owners in the Middle East and Africa make use of the smart features in their devices and connect to the Internet to watch videos, download applications and play video games online, while the rest do not have connections on their gadgets.
Go-Gulf. com has come up with a great Infographic on Smartphone usage in the Middle East exposing some interesting stats and trends.
According to the report, Qatar has the highest percentage of smartphone penetration, at 75 %, while UAE comes a close second, at 73 %. Although smartphone sales & penetration has actually seen a fast growth, it is still expected to enhance by 39 % in the Middle East by 2015.
When we separate the smartphone market share by platform, Android stands at 40 % and iOS at 35 %.
Have a look at the full infographic by Go Gulf below …
Use of mobile apps in the MENA
Important facts about mobile apps in MENA areas.
22 million smartphones and tablets available in MENA region.
Android OS is taking most of the market share with 40%.
Games are on the top of many utilized categories in Appstore and Google Play.
Males download and purchase more apps than females.
Being available across platforms is not nearly enough.
Consumption of categories on Appstore and Google Play.
These devices are used on daily basis and were effective sufficient to influence the life of people, and this consumption has created a leading 10 list for the majority of used categories on the Appstore market and Google play market provided as below.
Leading 10 Categories in App Store
Games 38.60 %
Social Networking 21.40 %
Entertainment 5.50 %
Utilities 5.20 %
Lifestyle 3.40 %
Image & Video 3.10 %
Arcade Games 2.30 %
Music 2.10 %
Sports 2 %
Action Games 1.90 %
Top 10 Categories in Google Play
Action 18.70 %
Tools 9.60 %
Social 9.10 %
Communication 9 %
Entertainment 8.60 %
Puzzle 8 %
Casual Games 7.10 %
News 5 %
Media & video 4.30 %
Productivity 3.80 %
The power of apps has developed a consumption practice for mobile markets, as studies reveal, individuals are using applications in their daily life to use social media networks, emails, searches and downloading.
User habits and mobile consumption
This change with applications has empowered individuals to constantly look for and download new apps, as research indicates; males are the biggest consumers for applications, as their typical download for apps is more than 10 applications, and varies from different sections between 13 – 18 years to 25 – 35 years of ages.
When it comes to paid apps, the customer segment ranges from 25 – 50 years old make more purchases than ladies, for an average of more than 10 successful purchases to either in app purchase of value added services, or purchasing the app.
With this kind of growth for mobile devices, the need to switch to the new technology is ever increasing rapidly, as companies now can be in their customer’s pockets by developing an interactive app, that helps them to build personal relationship with them.
The future in mobile apps in MENA
Some investors believe e-commerce is a goldmine, Dubai-based online shopping site Namshi has a monstrous $34 million in financing from investors, consisting of JP Morgan and German behemoth Rocket Internet.
The area also provides its share of distinctive Middle Eastern startups, numerous of them hold significant international appeal, that depicts the potential in this region.
In May 2014, the International Finance Corporation revealed a $374 million fund to support small and medium level enterprises in MENA, which will ideally be matched by similar investment from local entities. See More ... >>>
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